Role: Art Director, Designer
Client: Milton Hershey School

Everything that was done for Milton Hershey School had to be clean, slick, but not too slick. It couldn’t appear as a prep school, because it is so far from that. Yet, they needed to grab the attention of new students’ parents who literally give the school their children from K-12. It is a free school, and once inside, the students get an incredible learning experience and environment to live in. It was always necessary to pull back on the design and keep the look of all the collateral friendly and very easy to read. There was also the need for variable copy in almost every area that had copy.