Role: Art Director, Designer
Client: Penn Mutual

This was my favorite comp for the Penn Mutual PAA site.

“The Professional Advisors Alliance (PAA) is designed as a structured approach to help you form productive and profitable alliances with CPAs and other professional advisors through effective marketing. This program has been formed in response to structural changes in the CPA profession and its ethical standards and regulations. These changes are forcing CPAs to expand their services to clients, seek additional revenue streams, and form strategic alliances with you.”

With the use of color and a journal style, I wanted to give people in finance a splash of color with the information they were looking for immediately. Elegant and no nonsense.